The timeless principles of Swiss design—grid systems, clean typography, and objective clarity—updated for the digital age.
Est. 1950s → NowEvery element aligns to an invisible grid, creating order and harmony.
Clean, neutral typefaces communicate without decoration.
Primary colors and stark contrast create visual impact.
Design should inform, not decorate. Form follows function.
Communication transcends language through visual clarity.
Remove the unnecessary to reveal the essential.